Steel WoolFacebook is Not ‘Dead and Buried’ Just Yet Ben Baggett December 30, 2013 Facebook You may have seen the reports this past week about Facebook being declared ‘dead and buried’ among teens, but is it ‘dead and buried’ for all age groups? Research by UK Professor Daniel Miller of University College London suggests a shift in social media usage among teens away from Facebook to other networks like Snapchat and Twitter. While the trend of teens using Facebook may be on the decline, Forbes.com recently reported that teens are still the #1 age group “and account ownership still remains at near full penetration.” Facebook is no longer the fashionable network for teens, yet they are still using the service. Why? Is Facebook destined to become the next Myspace? Not quite. Although the service is no longer considered to be the top network by many teens, American culture has become entrenched in social media and the ability to have a constant stream of information at our fingertips. Social Media Usage in 2013 A recent Pew Research Report stated that among U.S. adult who get online regularly, 71% use Facebook, which increased from 67% in late 2012. Other social media networks also saw an increase in their numbers: Pinterest – 6% increase Twitter – 2% increase Instagram – 4% increase LinkedIn – 2% increase Not only did social media sites, as a whole, see an increase in usage, many are enjoying multiple visits from each user. 63% of Facebook users visit the site daily, with more than 40% logging in more than once. 23% of Pinterest user, 46% of Twitter users, 57% of Instagram users and 13% of LinkedIn users check in daily In the newest Pew report, they do not specifically address a decline among teenage users but do address usage for the 18 to 29 year-olds age group. 84% in that age group told Pew they actively use Facebook. Previous research has suggested that from Q2 2013 to Q3 2013, usage in the 16-19 year-olds age group dropped 10% (from 62% to 52%). The early twenty-somethings age group (20-24 year-olds) also saw a decrease in usage, going from 63% to 52%. Facebook is Not Trendy Facebook may not be the trendy place it use to be, but it’s certainly not the next Myspace, at least not in the near future. Usage in teens may be declining but usage among those 35-44 has steadily increased. Social media networks, in general, also saw a steady increase in usage over the past year. My prediction: Facebook will still reign king for social media in 2014. What do you think? Leave a Reply Cancel Reply Your email address will not be published. Name* Email* Website Comment Sign me up for the newsletter!